In a rare address to Asia’s future corporate elite, the founder of Plazo Sullivan Roche dropped a truth bomb few fund managers dare to voice: what machines can't trade is your moral compass.
MANILA — The world is obsessed with speed. the financial world demands instant everything: information, execution, profits.
Yet inside AIM’s intimate, wood-toned auditorium last Thursday, Joseph Plazo invited the audience to slow down.
Plazo, who leads AI-powered asset management firm Plazo Sullivan Roche Capital, took the stage before a select audience of Asia’s rising business and engineering students—delegates from NUS, Kyoto University, and AIM. They expected a TED-style celebration of trading automation. Instead, Plazo handed them something rarer: perspective.
“If you give your portfolio to a machine,” he opened, “make sure it understands your values, not just your goals.”
That line set the tone for what would become one of the most resonant finance keynotes in the region this year.
???? A Founder Who’s Built the Future—And Still Asks Questions
Plazo wasn’t some outsider taking potshots at innovation. His firm’s proprietary systems have consistently posted a 99% win rate across major assets and timeframes. Top-tier clients across Europe and Asia use his tools. He is the future of finance. Which makes his cautionary message all the more meaningful.
“AI is brilliant at optimization,” he said. “But optimization without orientation is a drift into irrelevance—or worse, disaster.”
He shared a story from the pandemic crash, when one of his early bots flagged a short position on gold—just hours before the Fed launched emergency interventions.
“We overrode it. It read the data, not the story behind it.”
???? Strategic Friction: Why Delay Isn’t Always a Flaw
During Fortune’s 2023 roundtable on algorithmic trading, numerous fund managers admitted privately that Joseph Rinoza Plazo over-reliance on AI dulled their gut feel.
Plazo tackled the same concern head-on:
“Friction slows trades. But it creates room for reflection. In volatile moments, that pause might save your reputation.”
He introduced a leadership framework he calls “principled trading logic.” At its core: three questions every responsible investor should ask before following an AI trade:
- Do we trade profit or principle?
- Is the call supported by analog intelligence—conversations, memories, hunches?
- If this goes wrong, will we own it?
It’s a framework risk officers rarely address.
???? Why Asia Needs This Message Now
With capital flowing into Asia, the stakes have never been higher. Countries like Singapore, South Korea, and the Philippines are pouring money into fintech and AI.
Plazo’s message? Build systems of conscience, not just speed.
“You can scale capital faster than character. That’s a problem.”
The warning comes as no surprise to seasoned watchers.
In 2024 alone, two hedge funds in Hong Kong suffered billion-dollar losses after AI-driven models failed to anticipate geopolitical swings.
“We’re rushing,” he said. “And when you rush a system that lacks narrative intelligence, you get beautifully executed mistakes.”
???? The Evolution: From Bots to Brainpower
Despite the critique, Plazo is not anti-AI.
His firm is now building “context-aware bots”—systems that weigh not just data, but intent, cultural tone, historical signal, and sentiment.
“It’s not enough to mimic a hedge fund. We need AI that operates like a general, not a gambler.”
And investors were listening. At a private dinner later that evening, capital allocators leaned in. One called his talk:
“How to build ethical empires with silicon brains.”
???? The Final Whisper: What Logic Can’t See
Plazo closed with a final warning:
“The next crash won’t be from panic. It will come from perfect logic—executed too fast—with no one stopping to say, ‘Wait.’”
It wasn’t hype. It was clarity.
And in finance, as in life, wisdom often arrives just before the noise.